Case study
•
Nov 17, 2025
How Transition Global increased their sourcing pipeline by 87%
About Transition
Transition is a London-based venture firm backing Seed and Series A founders building the technologies that power a climate-resilient future. Their portfolio includes the likes of Waterplan, Upwzy, Reel and FabricNano.
The Challenge
Transition relied solely on inbound deal flow, leveraging their networks. They wanted to create an outbound engine to uncover more climate-positive startups. Transition needed a scalable way to filter a vast universe of startups and stay laser-focused on their investment sweet spot.
The Solution
1) Sourced high-quality deals tailored to their investment mandates.
2) Leveraged deep industry classification (up to 10 levels!) to narrow in on niche sectors.
3) Integrated seamlessly with Affinity for a smooth, collaborative workflow.
The Result
87% growth in their outbound pipeline.
Sourcing companies now takes significantly less time with Synaptic compared to our previous solutions or sourcing from our networks.
-Tom Burkinshaw, Operating Partner, Transition