Use Cases: Gen AI significantly reducing time and cost of game production

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Cost-effective, time-efficient production: The game development process is time-intensive and costly, and often involves expensive stock assets from stores like Unity’s. Gen AI can create assets with just a prompt, cutting down on both time and resources required. Luma AI allows developers to create basic 3D characters to complete interactive 3D scenes by entering text prompts, even on their mobile phone. Scenario is helping game studios like LLC create thousands of assets monthly for 10% of the cost, compared to their earlier capacity of only a few assets per month. Gen AI can enable individual developers and smaller studios to be creative as well as cost- and time-efficient in production.

Better NPC conversations, responsive game environments: Gen AI can modify game environments on the fly to adapt to player choices and generate NPC barks (dialogues from non-player characters) based on gamer activity. Inworld’s AI Engine can respond to players' actions and decisions with dynamic game states, environments, and AI agents – transforming standard gameplay into a bespoke experience for each player, each time they play.

User-generated content (UGC) creation becoming more accessible through Gen AI: User-generated content (UGC) and modding (players modifying aspects of a game) have been integral to the gaming fandom, and led to popular games like Dota 2 (Warcraft III) and Counterstrike (Half-Life). Players are able to create in-game assets (like custom maps, items, skins) or entirely modified versions of the game that they can share, or sell to other players – making games larger and more personalized. Companies have often incentivised players to create UGC – Epic announced that they’d give 40% of Fortnite’s net revenue back to its UGC creators through engagement payouts.

Gen AI enables anyone who’s interested to create game content & assets without needing special design / coding skills, thus reducing the skill barrier. This will make UGC creation more accessible and abundant. Roblox, one of the largest platforms for UGC creators, has announced an AI Assistant which lets creators build virtual assets and write code with Gen AI.

Multiple game developer use-cases for Gen AI

Storyline & content: Ludo AI generates a variety of game concepts on the basis of keyword prompts, and further develops and refines the selected concept.
3D Asset Generation: Luma AI enables the creation of 3D assets and interactive scenes using an iPhone or through the web.
Sound Effects: ElevenLabs generates sound effects for video games from a text description.
Motion graphics: Move AI brings realistic human motion to animated characters by using 2D videos to capture motion data for 3D characters.
Game testing: Agentic deploys AI agents as live players of video games to identify issues in gameplay.

Alongside assisting developers, AI is also being used as a gamemaster in character-based games like AI Dungeon, The Fortuna, and Gandalf by Lakera, fully directing the game's progression and interactions.