guideFeb 2023

Alternative Data: The Basics


Investors use a wide range of datasets for a comprehensive analysis of companies they want to track. However, data availability about companies’ performance is limited to financial statements, regulatory filings, or management calls with analysts. Companies today leave behind a vast digital footprint as they conduct their business, providing signals on employees, customers, technologies, and more. This alternative data offers a 360-degree perspective on their performance, providing early and actionable insights on their growth.

In this whitepaper, you will learn about:

1. Alternative datasets available on Synaptic
2. How alternative data can be used to source and track new companies, compare companies with their competitors, and to spot growth indicators

About Synaptic

Synaptic provides actionable insights from alternative datasets on a no-code platform, so you can invest with data-driven confidence. Synaptic unifies billions of data points from both your favorite data sources and our own proprietary sources in a single pane of glass, so you never miss out on spotting emerging trends and high-growth companies.